MANAGEMENT DEVELOPMENT PROGRAMME

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ELECTIVES

 

 

In addition to EDHEC’s Management Development Programme core programme, there are three electives to choose from :

 

Management and e-business (Lille)

As the Internet has revolutionized sales practices, two days are devoted to understanding Corporate Business Models that develop digital business either exclusively or in addition to the core business :

  • Dissect benchmark Business Models to understand their strategies
  • Understand how the Big Data phenomenon has revolutionized approaches to marketing
  • Discuss the revolutions generated by the arrival of the digital revolution in the other class participants’ professional environments and discover the choices they have made to adapt

 

Because both businesses and customers are changing, this module helps managers to assess the impact of the Internet on professional practices, and to explore the new business sectors and the reactions of industries that have experienced real disruption in their business logic :

  • Discover the changes some business sectors are experiencing, the managerial practices that have developed as a consequence, and the resulting organisational changes.
  • Know how to define the terms that have recently appeared in business and the realities they encompass.
  • Understand the logic and the experience of entrepreneurs who have used the digital revolution to create, develop and sustain their activity.

 

 

Management and innovative businesses (Nice)

This module includes a first approach through e-learning and classwork, followed by an original 2-day seminar in Nice.

  • Discover the life and works of the great painters
  • Understand the link with the world and others
  • Develop your creativity and daring, and broaden your team’s creativity drivers.
  • Adopt an optimistic view of your own and your team’s know-how development.
  • Change the way you view yourself and others.
  • Review your managerial practices in the light of the Excellence of the Great Masters

 

 

Management and collective creativity (Paris)

The considerations and learning input from this course apply to all social and economic areas, and ensure that innovation is not reduced to simple technological issues. Consequently, the research and examples used to support and illustrate the course cover a wide spectrum of human activities, both past and present.

  • Understand the links between creativity and innovation
  • Understand the impact of the human factor, especially human relations, on the innovation process.
  • Understand how and why an innovation commando team is probably the most coherent and the most efficient unit to develop innovation.